ROGUE STORIES led the overall of Lug's social, website, and email communications
ROGUE STORIES led Digital for Lug
Live Life in Color. As the Digital Lead for Lug, ROGUE STORIES built and redesigned a full fledged digital and content strategy for the brand. From redefining brand guidelines, customer engagement guidelines, to creating a new visual narrative on digital (website, social, email), we grew impressions by 20%+ on Facebook, Instagram, and Twitter. ROGUE STORIES also led the launch of over 5 products at the brand, with record breaking sales through online channels and direct television sales. We also established a high impact influencer program, producing reviews and coverage on over 20+ websites and blogs, to a reach of over 5M+ impressions.