Project Description

Victoria Emerson Head of Growth

Lead growth marketing, sales, and branding for Victoria Emerson.

GROWTH MARKETING:

  • Lead marketing calendar for Victoria Emerson
  • Lead email channels – design, deployment, and evaluation
  • Ad creation and management
  • Text message marketing
  • Lead all go to market product launches – landing page opt ins, content tease, ad production, email campaigns, text message launches

CREATIVE DIRECTION:

  • E-commerce video and image asset creation
  • Creative direction for all brand shoots and content library creation
  • Online merchandising – homepage redesign and optimization, brand templates
  • Offline merchandising – conference booth design

PRODUCT:

  • Sourcing, purchasing, and launch of new product categories – home, candles, haircare
  • Packaging lead – bubble mailer, gift boxes, product bundles