Live Life in Color. As the Digital Lead for Lug, ROGUE STORIES built and redesigned a full fledged digital and content strategy for the brand. From redefining brand guidelines, customer engagement guidelines, to creating a new visual narrative on digital (website, social, email), we grew impressions by 20%+ on Facebook, Instagram, and Twitter. ROGUE STORIES also led the launch of over 5 products at the brand, with record breaking sales through online channels and direct television sales. We also established a high impact influencer program, producing reviews and coverage on over 20+ websites and blogs, to a reach of over 5M+ impressions.