Henkaa – Social Lead
Henkaa is a retail brand built to inspire and empower women. Tasked with creating a new direction for Henkaa’s social channels, we created a library of new assets, revamped their community management, and supported the overall marketing strategies of the brand.
- Created ecommerce content through blog calendar, social shoots, and social video captures
- Managed all social channels (Facebook, Instagram, Stories, Pinterest) by preparing a strategic content calendar one month in advantage, tying together the entire digital ecosystem of Henkaa
- Provided monthly reporting for all social content performance
- Generated over 900,000 impressions using strategy color pins that led to Henkaa content