Project Description

Product Launch – Design, Sourcing, Pre-sale.

ROGUE STORIES created and launched a travel product for business and leisure travelers. Featured on Kickstarter, CTV News, FASHION Magazine, TrendHunter, and more, we successfully funded our goal and launched the business.

PRODUCT:

  • Designed Tech Pack
  • Created sample in New York
  • Sourced Manufacturer Overseas
  • Worked on design iterations with Manufacturer
  • Sourced Fulfillment Centre and delivered two rounds of product

LAUNCH CAMPAIGN:

  • Asset Creation – Photography (Campaign and Social Media Content), Produced Video (campaign video and advertising campaign), launch copywriting
  • Media Pitching, Influencer and Blogger Engagement and Seeding
  • Partnerships

WEB BUILD:

  • Launch website
  • Shopify website and optimization
  • Email Campaign