Product Launch – Design, Sourcing, Pre-sale.
ROGUE STORIES created and launched a travel product for business and leisure travelers. Featured on Kickstarter, CTV News, FASHION Magazine, TrendHunter, and more, we successfully funded our goal and launched the business.
- Designed Tech Pack
- Created sample in New York
- Sourced Manufacturer Overseas
- Worked on design iterations with Manufacturer
- Sourced Fulfillment Centre and delivered two rounds of product
- Asset Creation – Photography (Campaign and Social Media Content), Produced Video (campaign video and advertising campaign), launch copywriting
- Media Pitching, Influencer and Blogger Engagement and Seeding
- Launch website
- Shopify website and optimization
- Email Campaign