Project Description

Unbound Headphones Launch

ROGUE STORIES created a brand for Fantany Sound – a new audio goods company starting with their Unbound Headphones (5.0 Bluetooth Wireless Headphones).

Fantany Sound - Unbound Headphones
Fantany Sound - Unbound Headphones
Fantany Sound - Unbound Headphones
Fantany Sound - Unbound Headphones
Fantany Sound - Unbound Headphones

BRANDING:

  • Designed Fantany Brand Book
  • Created language guidelines and tone for Fantany
  • Naming and branding of initial launch product

LAUNCH CAMPAIGN:

  • Asset Creation – Photography (Campaign and Social Media Content), Produced Campaign and Ad Videos (sourced models, scouted locations, styled shoot), launch copywriting
  • Collaborated with Industrial Design team to create custom rendering animations
  • Media Pitching, Influencer and Blogger Engagement and Seeding
  • Partnerships

WEB BUILD:

  • Shopify website and optimization
  • Indigogo Copy, Content, Graphics